Consumers Vote. Sales Increase.

About Product of the Year

Proven Return on Investments

Contact Us

“By giving shoppers the confidence to try a product for the first time, the Product of the Year stamp makes their life easier and helps both brands and retailers”

Colin Watts,
Chief Innovation Officer, Walgreens (Jury Chair)

How to Win

Product of the Year is the world’s largest consumer-voted award for product innovation. Established over 30 years ago in France, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.

PRODUCT ENTRY

PRODUCT ENTRY

Launched a new product recently?
Enter it online at www.enterpoy.co.za (Entry is free)

FINALISTS DETERMINED

FINALISTS DETERMINED

A Jury day is held where experts evaluate each product. Only the best are choosen for consumer research

RESEARCH CONDUCTED

RESEARCH CONDUCTED

The surveys are run by Nielsen. Winners will be announced in front of their peers as well as the press. Winners pay a license fee There is no charge if you do not win and you still receive the national Nielsen research free of charge

AWARDS SHOW

AWARDS SHOW

Winners are announced at a gala awards evening attended by the marketing community, press and celebrities

only the best
products carry the
Product of the Year
logo.

  • Winning Product of the Year is not just prestigious, it’s also profitable!
  • Product of the Year champions consumers rights to get the best new  innovations AND consumers reward winning brands with share growth!
  • By entering you are demonstrating to consumers your belief that your product REALLY is the best offering in its category.
  • Retail buyers respect Product of the Year: We present to all major retailers making it easier for winners to increase shelf share & get listings in previous white spaces..

Enter Now

In association with

tcc-logo
nielsen-logo
power-fm-logo